By creating event-triggered newsletters, you are able to send a follow up message to subscribers who perform a certain action of your choosing.
Sendn allows you to do this when a subscriber either opens a newsletter, does not open a newsletter, clicks a particular link, does not click that link, or simply joins your mailing list.
Event-triggered marketing is a strategy that identifies the patterns in the your subscribers, and automatically delivers messages at a moment in time when a customer is ready to make a purchase decision.
To create triggered messages newsletters in your Sendn account:
- Click the Newsletter Tab
- Select "Event-Trigger Newsletter"