I've heard some pretty complicated definitions of spam. But here's the central issue, and what it means for you as a marketer.
If you can get Internet journalists and writers to cover your story, this can create marvelous free "advertising" for your company. To make it work, though, keep these 10 points in mind.
I often talk with marketers who complain that they tried email and "It didn't work." The email medium might not be the problem. Consider these three factors.
When composing an email marketing message, beware. What you see on your screen may not be what the recipient will see on his or her screen. Here's how to keep from looking like an idiot.
I've heard some pretty complicated definitions of spam. But here's the central issue, and what it means for you as a marketer.
Whether you start your own or join someone else's, an email discussion list can help you create awareness in the Internet community. However, you need to keep these points in mind ....
